Are you using Pillar Content for your Social Media Strategies?
What exactly is Pillar Content?
We define it as taking one of the many mediums used on social media (that could be photography, video production, graphic designs, and blog content) and tripling down on your strengths, and going all in on the one that you feel you’re the best at.
For example, you could take a lot of photos, and build a photo library. Then you could write blog posts about the photo or set of photos on Medium, and then share that onto LinkedIn.
We love producing videos. So a huge strategy for us and how we’re able to do this podcast is by creating one long form video podcast episode, upload it to YouTube, using the episode description as a Medium blog post, and then uploading the video to Anchor.FM which will automatically strip and distribute the audio portion of the episode!
Also, discovering which of your target demographic uses which social media channels most can drastically help you with getting in front of those who are willing to buy, when combining that with the use of pillar content.
As you can see, these are only a few ways in which you can use Pillar Content not only for growth, but also for building out your own content library!
Agncytx.com for more info!
I hope this video helps improve your social media game and strategies so that you can take your business to the next level!
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AGNCY is a full-service digital marketing, social media marketing, and content creation agency located in #austintx.
We create sleek, minimal, visually enhanced content based around your business or industry!
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